ADINKRA — brand

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CLIENT

ADINKRA@adinkra

brand, african, fashion

African Fashion Brand

London, UK

6 projects2 Press Features

ADINKRA is a contemporary fashion and accessories brand celebrating African heritage through design, craftsmanship and storytelling. Founded by cousins Patric Okumi and Sean Ayeltigah, ADINKRA draws its name and inspiration from Ghana's historic Adinkra symbols — a visual language representing wisdom, identity, philosophy and cultural values passed down through generations. Inspired by the richness and diversity of African cultures, ADINKRA brings traditional influences into a contemporary setting, combining distinctive patterns, colours and symbolism with modern aesthetics. Through its collections of clothing and accessories, the brand seeks to create pieces that are both timeless and expressive, connecting heritage with individuality and personal style. Beyond fashion, ADINKRA is built on a belief that culture should be shared, celebrated and experienced. Its ambition is to introduce African-inspired design to a global audience, creating connections between cultures while honouring the traditions and stories that inspire each collection. Centuries of provenance. Styled for today.

Highlights & Milestones

City of London Black History Month Gala

Oct 2025 — Present

ADINKRA partnered with the City of London Corporation and CBERG to showcase its signature collections at the Black History Month Gala, held at the historic Guildhall.

London Fashion Week Debut

Sep 2021 — Present

ADINKRA exhibited at the Black Design Show during London Fashion Week, presenting its African-inspired designs alongside emerging creative talent.

ADINKRA Founded

Jan 2019 — Present

Founded by cousins Patric Okumi and Sean Ayeltigah, ADINKRA was established to celebrate African heritage through contemporary fashion, design and craftsmanship.

Portfolio Highlights

Campaign Collaboration

11/09/23

Take Courage House Photoshoot

Project Lead · 2023

Content or Media Production

11/10/26

Episode 1 - Founders

Host · 2026

Episode 1 | The Story Behind ADINKRA Cousins and ADINKRA co-founders Patric Okumi and Sean Ayeltigah share their journey from careers in finance, design and technology to launching a fashion and textiles brand rooted in African heritage. The conversation explores the inspiration behind ADINKRA, the challenges and milestones of building a business, and their vision for bringing African culture and craftsmanship to a global audience. They also reflect on entrepreneurship, cultural identity, the intersection of creativity and commerce, and the importance of building a brand with purpose.

Content or Media Production

11/10/26

Episode 2: Danny Sapani, Actor

Producer · 2026

As part of ADINKRA’s The Talking Drum series, acclaimed Ghanaian-British actor Danny Sapani joins host Funso for an exploration of heritage, identity and storytelling. With a distinguished career spanning theatre, film and television, including Black Panther , Star Wars: The Last Jedi and Killing Eve , Danny reflects on his journey through the entertainment industry, the influence of his father and the complexities of navigating dual heritage. The conversation explores the importance of authentic storytelling, cultural identity and representation, reflecting ADINKRA’s commitment to celebrating African heritage and amplifying voices shaping contemporary culture.

Open to

Including, but not limited to:

Brand collaborations & partnerships

Retail & wholesale partnerships

Fashion & textile collaborations

Editorial & media features

Events

pop-ups & exhibitions

Creative talent & collaborators

Socials

instagram

youtube

Press & Features

Ties represent a chance to inject fun into an otherwise serious outfit – here’s how to wear them

22/01/24

Ties represent a chance to inject fun into an otherwise serious outfit – here’s how to wear them

King Charles’ rules for finding just-novelty-enough ties

By The Telegraph

ADINKRA in the UK's Telegraph newspaper

ADINKRA in Oracle Time Magazine Winter 2020

05/03/21

ADINKRA in Oracle Time Magazine Winter 2020

Style - Must Haves

By Oracle Time

"Founded by two Ghanaian Brits, Adinkra London makes superb silk ties printed with designs that celebrate the diversity and culture of Africa’s 54 countries. This tie (launching soon) features the NSAA symbol, a cross-like Ghanaian motif that’s a historic mark of excellence, genuineness and authenticity – as well as a contrasting traditional Ankara print on the inner tip lining."

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